Marketing of a Pharmaceutical company is so basic, that it cannot be considered as a separate function. It is the whole business seen from the point of view of its final result. Pharmaceutical Marketing is a total system of business activities designed to plan, price, promote, establish and distribute products to target markets to achieve organizational objectives. To meet the organizational objectives Marketing Division has the following Departments:

 

	Medical Services Department
	Sales Department
	International Marketing Department
	Product Management Department
	Sales Promotion Department
	Business Development Department
	Management of Information Services
	Medical Promotion Department
	Institution Business Department
	Training & MIS. Department
	DTP Department
	Distribution

Mir Zaki Azam Chowdhury
Director Marketing

   
Domestic Marketing Network

The sales network is spread all over Bangladesh with a team of 674 M P O. General Pharmaceuticals has 19 sales depots in important district head quarters of country, the depots are in :

The Marketing Department is headed by Director Marketing reporting to Managing Director and looks after overall marketing and distribution of General Pharma. Mr. Mir Zaki Azam Chowdhury is the Director Marketing & he looks after the Marketing and Distribution Departments with his 25 years professional experience.

 
Enlightened image about a company is essential for developing confidence before prescribing a product of that company for a patient. To build-up a company's image scientific Medical functions are being arranged & managed by the doctors. For successful arrangement of such scientific functions Medical Services Department plays a vital role in a Pharmaceutical company.

MSD has been established as a separate Department in GPL in 2001. Our Efforts are designed to benefit society through flourishing our Company. Scientifically MSD is playing the role to build strong relationship with prescribers in a very effective and sustainable process.
   

Dr.C.M.Ehsanul Khaleque
Medical Service Manager

Medical Services Department along with Product Management Department (PMD) usually arranges services through out the country. Medical Services Department also arranges Scientific Conferences in Medical Colleges & Hospitals. Even Medical Services Department arranges THC Conferences and assists in Palli-Chikitshok (PC) Conferences to update their knowledge for serving ailing people of our country. Apart from such conferences, Electronic Media i.e. Web-Site has created an enormous opportunity to reach to a doctors mind. For this reason, Medical Services Department along with PMD has already started to open a web-Site for the doctors which will be of a source of medical as well as our GPL's Products Information Centre.

Now Medical Services Department is being directed by Dr. C.M. Ehsanul khaleque, Medical Services Manager who is assisted by Asstt. Manager Mirza Khorshed Alam.

Accounts Department is headed by Manager Accounts Who got experience of 25 years.

One Deputy Manager Accounts, One Asstt. Manager Accounts, Six Officers, Seven Jr. Officers and One Office Assistant are working under him with great zeal.

Ananda Kanti Sarker
Manager Accounts

 
To motivate & evaluate the field forces for achieving the sales target this department plays a vital role. The head of sales convince sales forces that they can sell more by working harder or by being trained to work smarter. He convinces sales forces that the rewards for better performance are worth the extra effort.

General Pharma's Sales manager is Mr. Md. Nurul Amin who works with Business Development Manager Mr.Md. Monowarul Islam Bhuiyan and Manager, Sales Promotion Mr. Md. Nazbul Haider Chowdhury.

Md. Nurul Amin
Sales Manager

According to Doha declaration (the fourth Ministerial Conference in Doha , Qatar , in November 2001), Bangladesh as one of the members of least developed countries (LDCs) can manufacture patent products from January 1, 2005 to 2016. So, there is an enormous opportunity for Bangladesh to export patent products to 49 LDCs.

To avail the opportunity, General Pharma has entered into international pharmaceutical business by establishing a dedicated department ‘International Marketing' from August 15, 2004 for its export activity.

The Department is headed by Dr. Ziad Rahman, (Manager International Marketing) who has extensive and direct overseas pharmaceutical marketing experience in Myanmar & Pakistan . His experience will enhance the aggressiveness of General Pharma in global pharmaceutical business.

So, business association with General Pharma will ensure availability of new products at reasonable price along with generic products and will ensure win-win situation between the companies and countries.

Dr. Ziad Rahman
Manager,
International Marketing

Within very short period of time, GPL received very positive responses from different countries of the world.

At present, products of General Pharma are already exported in the following countries.

GPL is also aiming to export to other countries of South East Asia, Middle East, Africa and Latin America. We will be pleased to feed any trade query for the said regions on any other country's for business development in regards to export.

So, please contact us for export of GPL products from Bangladesh to your country at following address:
 

Dr. Ziad Rahman
Manager, International Marketing
General Pharmaceuticals Ltd.
Head Office: House # 48/A, Road # 11/A
Dhanmondi R/A, Dhaka 1209, Bangladesh
Off. Phone: 00-88-02-9132594, 8129293(Direct), 9142469-70, 8120243, 8124649,
Cell Phone: 00-88-0173-046140
Fax: 00-88-02-9120657
Email: ziad@generalpharma.com
Web: www.generalpharma.com

 

M. Sajjad Zahir
Manager, Institution Business

Engr. Mosaddeque Mahmud Rizwan
Project Manager