Welcome to General Pharmaceuticals Ltd.

Marketing of a Pharmaceutical company is so basic, that it cannot be considered as a separate function. It is the whole business seen from the point of view of its final result. Pharmaceutical Marketing is a total system of business activities designed to plan, price, promote, establish and distribute products to target markets to achieve organizational objectives. To meet the organizational objectives Marketing Division has the following Departments:

Medical Services Department

Sales & Marketing Department

Product Management Department

Band Management

Business Development Department

Management of Information Services

Institution Business Department

Training & MIS. Department

Distribution

Mir Zaki Azam Chowdhury
Director Marketing

Domestic Marketing Network
The sales network is spread all over Bangladesh with a team of 750 M P O. General Pharmaceuticals has 19 sales depots in important district head quarters of country, the depots are in :

Division- 1	Division- 4
Chandpur	Barisal
Comilla	Faridpur
Dhaka-C	Jessore
Dhaka-D	Khulna
Sylhet-A	Kushtia
Sylhet-B	Division- 5
Division- 2	Bogra
Dhaka-A	Pabna
Dhaka-B	Rajshahi
Dhaka-E	Division- 6
Mymensingh-A	Dinajpur
Mymensingh-B	Rangpur
Division- 3
Chittagong- A
Chittagong- B
Cox's Bazar
Noakhali

The Marketing Department is headed by Director Marketing reporting to Managing Director and looks after overall marketing and distribution of General Pharma. Mr. Mir Zaki Azam Chowdhury is the Director Marketing & he looks after the Marketing and Distribution Departments with his 25 years professional experience.

Enlightened image about a company is essential for developing confidence before prescribing a product of that company for a patient. To build-up a company's image scientific Medical functions are being arranged & managed by the doctors. For successful arrangement of such scientific functions Medical Services Department plays a vital role in a Pharmaceutical company.

MSD has been established as a separate Department in GPL in 2001. Our Efforts are designed to benefit society through flourishing our Company. Scientifically MSD is playing the role to build strong relationship with prescribers in a very effective and sustainable process.

Dr.C.M.Ehsanul Khaleque
Medical Service Manager

Medical Services Department along with Product Management Department (PMD) usually arranges services through out the country. Medical Services Department also arranges Scientific Conferences in Medical Colleges & Hospitals. Even Medical Services Department arranges THC Conferences and assists in Palli-Chikitshok (PC) Conferences to update their knowledge for serving ailing people of our country. Apart from such conferences, Electronic Media i.e. Web-Site has created an enormous opportunity to reach to a doctors mind. For this reason, Medical Services Department along with PMD has already started to open a web-Site for the doctors which will be of a source of medical as well as our GPL's Products Information Centre.

Now Medical Services Department is being directed by Dr. C.M. Ehsanul khaleque, Medical Services Manager who is assisted by Deputy Manager, MSD, Dr. Md. Shafiqur Rahman.

Md. Monowarul Islam Bhuiyan
Marketing Manager

Md. Nurul Amin
National Sales Manager

Md. Faruk Hossain
PMD Manager

Md. Nazbul Haider Chowdhury
Business development Manager

Md. Rafiqul Islam
Deputy Manager
(Institution Business)

Md. A Hai Siddique
Deputy Manager
(Saline Project)

General Pharmaceuticals Ltd. developed an efficient distribution mechanism with a view to ensure continued availability of our product range to the designated outlets at an agreed cost and thereby rendering best possible services to our valued customers. A.T.M. Akhter Hossain, Asstt. Manager,(Distribution) is leading the dynamics of Distribution.

For GPL Area Coverage Click Here.

A.T.M. Akhter Hossain
Asstt. Manager, (Distribution)

General Pharmaceuticals Ltd. is committed to maintain its position as one of the market leaders we provide constant Training to upgrade knowledge, skills and quality of works of our Associates to ensure high productivity and buildup excellent corporate image.

Training Department acts as “SHARPNER” of the company.

MIS(Management Information system) department is broadly to a computer based system that provide all information from market regarding Doctor's prescriptions, prescriptions habits, chemist coverage, competitors activities, product availability,pharma market behaviors and all intradepartmental statistical data to the Management for future planning.

MIS Department acts as “MIRROR” of the company.

A. K. Alamgir Hossain
Deputy Manager
( Training & MIS)

Accounts Department is headed by Manager Accounts Who got experience of 25 years.

One Deputy Manager Accounts, Six Officers, Seven Jr. Officers and One Office Assistant are working under him with great zeal.

Ananda Kanti Sarker
Manager Accounts

Md. Yeasin Mollah (B, com Hon's, M.Com Accounting, CA PE-II) Working as Deputy Manager, Accounts Since 2nd November 2009.

Md. Yeasin Mollah
Deputy Manager, Accounts

According to Doha declaration (the fourth Ministerial Conference in Doha , Qatar , in November 2001), Bangladesh as one of the members of least developed countries (LDCs) can manufacture patent products from January 1, 2005 to 2016. So, there is an enormous opportunity for Bangladesh to export patent products to 49 LDCs.

To avail the opportunity, General Pharma has entered into international pharmaceutical business by establishing a dedicated department ‘International Marketing' from August 15, 2004 for its export activity.

The Department is headed by Dr. Ziad Rahman, who has extensive and direct overseas pharmaceutical marketing experience in Myanmar & Pakistan . His experience will enhance the aggressiveness of General Pharma in global pharmaceutical business.

So, business association with General Pharma will ensure availability of new products at reasonable price along with generic products and will ensure win-win situation between the companies and countries.

General Pharma from the very beginning has objectives to contribute to global health sector by providing

Dr. Ziad Rahman

4	Quality health products of international standards

4	Carry the flagship of General Pharma and Bangladesh in different countries of the world and

4	Offer the best services in regards to manufacturing facilities product development and quality.

GPL's Overseas activity at a glance
Click Here to Enlarge View

Within very short period of time, GPL received very positive responses from different countries of the world.

At present, products of General Pharma are already exported in the following countries.

GPL is also aiming to export to other countries of South East Asia, Middle East, Africa and Latin America. We will be pleased to feed any trade query for the said regions on any other country's for business development in regards to export.

So, please contact us for export of GPL products from Bangladesh to your country at following address:

Dr. Ziad Rahman
General Pharmaceuticals Ltd.
Head Office: House # 48/A, Road # 11/A
Dhanmondi R/A, Dhaka 1209, Bangladesh
Off. Phone: 00-88-02-9132594, 8129293(Direct), 9142469-70, 8120243, 8124649,
Cell Phone: 00-88-0173-046140
Fax: 00-88-02-9120657
Email: ziad@generalpharma.com
Web: www.generalpharma.com

Engr. Mosaddeque Mahmud Rizwan
Project Manager

General Pharmaceuticals Ltd. is committed to make available innovative new product to meet the needs to the patients and health care providers in Bangladesh. The confidence and the support of the medical professionals are the guiding force and inspiration of our operations.

We are operating with full infrastructure support facilities and are continuously extending our services & support in connection with procurement, logistics to production besides the normal job of office Administration & other regulatory affairs of the company.

Admin-HR & Commercial Department is guided by Md. Azharul Haque.

Md. Azharul Haque
Manager, Admin-HR & Commercial

Human Resource Management in GPL has developed its work plan as per the vision mission statement and strategy of the organization which are executed collectively through a bottom-up approach for the ultimate attainment of the organizational objective.

To make a direct impact on the bottom line of GPL, we are always striving to ensure that it has the right number and kinds of people at the right time, capable of effectively and efficiently completing those tasks that will help GPL to achieve the overall strategic objective.

Human Resources Department in GPL believes in developing its employees' skills and knowledge base to keep them updated so that they can exert their best potential to help GPL hold its strong footing in the current competitive market. As such HR is devoted to pin point the training needs of the employees through performance appraisal, and subsequently provide them with continuous training for developing their skills and keeping them on their toe to face stiff competition in the foreign market as well. We are devoted to develop our people as we believe they are the best asset of GPL.

Dilip Kumar Sikder
Asstt. Manager, HR